CEO Insurance Summit in Asia : Hong Kong, March 24-25, 2009

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<dc:creator>CEO Insurance Summit in Asia (9th: 2009: Honk Kong)</dc:creator>
<dc:creator>Association Internationale pour l'Etude de l'Economie de l'Assurance</dc:creator>
<dc:date>2009</dc:date>
<dc:description xml:lang="es">Introducing integrated marketing into the insurance operating model -- Evolving the traditional marketing-sales model: managerial & technological imperatives -- Insights from the top on changing approaches to marketing and sales in Asia -- Innovation in marketing-sales practices -- Practical applications: consumer analysis -- Practical applications: product portfolios & Multi-Channel distribution -- Concluding perspectives from strategic advisors </dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/117706.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>The Geneva Association, International Association for the Study of Insurance Economics</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Marketing estratégico</dc:subject>
<dc:subject xml:lang="es">Chief Executive Officer</dc:subject>
<dc:subject xml:lang="es">Modelos de planificación</dc:subject>
<dc:subject xml:lang="es">Ventas de seguros</dc:subject>
<dc:subject xml:lang="es">Mercado de seguros</dc:subject>
<dc:subject xml:lang="es">Distribución de seguros</dc:subject>
<dc:subject xml:lang="es">Nuevas tecnologías</dc:subject>
<dc:subject xml:lang="es">Comportamiento del consumidor</dc:subject>
<dc:subject xml:lang="es">Congresos</dc:subject>
<dc:subject xml:lang="es">Márketing de la empresa de seguros</dc:subject>
<dc:subject xml:lang="es">Asia</dc:subject>
<dc:type xml:lang="es">Books</dc:type>
<dc:title xml:lang="es">CEO Insurance Summit in Asia : Hong Kong, March 24-25, 2009</dc:title>
<dc:format xml:lang="es">pag. var. ; 30 cm</dc:format>
<dc:relation xml:lang="es">Études et dossiers ; Nº 355</dc:relation>
<dc:coverage xml:lang="es">Asia</dc:coverage>
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