Centro de Documentación de Fundación MAPFRE - CEO Insurance Summit in Asia : Hong Kong, March 24-25, 2009

Publication: Geneva : The Geneva Association, International Association for the Study of Insurance Economics, 2009Physical description: pag. var. ; 30 cmSeries: (Études et dossiers ; Nº 355)Notes: Introducing integrated marketing into the insurance operating model -- Evolving the traditional marketing-sales model: managerial & technological imperatives -- Insights from the top on changing approaches to marketing and sales in Asia -- Innovation in marketing-sales practices -- Practical applications: consumer analysis -- Practical applications: product portfolios & Multi-Channel distribution -- Concluding perspectives from strategic advisors Materia / lugar / evento: Marketing estratégico Chief Executive Officer Modelos de planificación Ventas de seguros Mercado de seguros Distribución de seguros Nuevas tecnologías Comportamiento del consumidor Congresos Márketing de la empresa de seguros Asia Otros autores: Association Internationale pour l'Etude de l'Economie de l'Assurance
Secondary series: Études et dossiers ; Nº 355 Other categories: 217