Centro de Documentación de Fundación MAPFRE - CEO Insurance Summit in Asia : Hong Kong, March 24-25, 2009

MAP20100003725

CEO Insurance Summit in Asia (9th: 2009: Honk Kong)

CEO Insurance Summit in Asia : Hong Kong, March 24-25, 2009 / [organizated by] The Geneva Association. — Geneva : The Geneva Association, International Association for the Study of Insurance Economics, 2009

pag. var. ; 30 cm . — (Études et dossiers ; Nº 355)

Introducing integrated marketing into the insurance operating model -- Evolving the traditional marketing-sales model: managerial & technological imperatives -- Insights from the top on changing approaches to marketing and sales in Asia -- Innovation in marketing-sales practices -- Practical applications: consumer analysis -- Practical applications: product portfolios & Multi-Channel distribution -- Concluding perspectives from strategic advisors

1. Marketing estratégico . 2. Chief Executive Officer . 3. Modelos de planificación . 4. Ventas de seguros . 5. Mercado de seguros . 6. Distribución de seguros . 7. Nuevas tecnologías . 8. Comportamiento del consumidor . 9. Congresos . 10. Márketing de la empresa de seguros . 11. Asia . I. Association Internationale pour l'Etude de l'Economie de l'Assurance . II. Études et dossiers ; Nº 355 . III. Title.