CEO Insurance Summit in Asia : Hong Kong, March 24-25, 2009

<?xml version="1.0" encoding="UTF-8"?><modsCollection xmlns="http://www.loc.gov/mods/v3" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-8.xsd">
<mods version="3.8">
<titleInfo>
<title>CEO Insurance Summit in Asia</title>
<subTitle>: Hong Kong, March 24-25, 2009</subTitle>
</titleInfo>
<name type="conference" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20100003312">
<namePart>CEO Insurance Summit in Asia 2009 Honk Kong 9th</namePart>
<nameIdentifier>MAPA20100003312</nameIdentifier>
</name>
<name type="corporate" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080478728">
<namePart>Association Internationale pour l'Etude de l'Economie de l'Assurance</namePart>
<nameIdentifier>MAPA20080478728</nameIdentifier>
</name>
<typeOfResource>text</typeOfResource>
<originInfo>
<place>
<placeTerm type="code" authority="marccountry">che</placeTerm>
</place>
<issuance>monographic</issuance>
<place>
<placeTerm type="text">Geneva</placeTerm>
</place>
<publisher>The Geneva Association, International Association for the Study of Insurance Economics</publisher>
<dateIssued>2009</dateIssued>
</originInfo>
<language>
<languageTerm type="code" authority="iso639-2b">eng</languageTerm>
</language>
<physicalDescription>
<form authority="marcform">print</form>
<extent>pag. var. 30 cm</extent>
</physicalDescription>
<abstract>Introducing integrated marketing into the insurance operating model -- Evolving the traditional marketing-sales model: managerial & technological imperatives -- Insights from the top on changing approaches to marketing and sales in Asia -- Innovation in marketing-sales practices -- Practical applications: consumer analysis -- Practical applications: product portfolios & Multi-Channel distribution -- Concluding perspectives from strategic advisors </abstract>
<note type="statement of responsibility">[organizated by] The Geneva Association</note>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080602406">
<topic>Marketing estratégico</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080609627">
<topic>Chief Executive Officer</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080614720">
<topic>Modelos de planificación</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080583224">
<topic>Ventas de seguros</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080586294">
<topic>Mercado de seguros</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080610326">
<topic>Distribución de seguros</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080586546">
<topic>Nuevas tecnologías</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080624019">
<topic>Comportamiento del consumidor</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080550233">
<topic>Congresos</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20190001328">
<topic>Márketing de la empresa de seguros</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080643744">
<geographic>Asia</geographic>
</subject>
<classification authority="">217</classification>
<relatedItem type="series" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080512118">
<titleInfo>
<title>Études et dossiers</title>
<partNumber>Nº 355</partNumber>
</titleInfo>
</relatedItem>
<recordInfo>
<recordContentSource authority="marcorg">MAP</recordContentSource>
<recordCreationDate encoding="marc">010719</recordCreationDate>
<recordChangeDate encoding="iso8601">20100128101945.0</recordChangeDate>
<recordIdentifier source="MAP">MAP20100003725</recordIdentifier>
<languageOfCataloging>
<languageTerm type="code" authority="iso639-2b">spa</languageTerm>
</languageOfCataloging>
</recordInfo>
</mods>
</modsCollection>