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CEO Insurance Summit in Asia : Hong Kong, March 24-25, 2009

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      <subfield code="a">Études et dossiers</subfield>
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      <subfield code="a">Introducing integrated marketing into the insurance operating model -- Evolving the traditional marketing-sales model: managerial & technological imperatives -- Insights from the top on changing approaches to marketing and sales in Asia -- Innovation in marketing-sales practices -- Practical applications: consumer analysis -- Practical applications: product portfolios & Multi-Channel distribution -- Concluding perspectives from strategic advisors </subfield>
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