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Transforming MAPFRE : a case study of strategic changes in a Spanish insurer in the 1960s
Recurso electrónico / electronic resource
Collection: Articles
Title: Transforming MAPFRE : a case study of strategic changes in a Spanish insurer in the 1960s / Leonardo Caruana de las CagigasAuthor: Caruana de las Cagigas, Leonardo ‌
Notes: Sumario: This article discusses the major strategic changes undertaken by the Spanish insurer MAPFRE. The case provides an excellent example of how a firm reacts to changing circumstances on the marketRelated records: En: Nordisk Försäkringstidskrift = Scandinavian Insurance Quarterly. - Stockholm. - nº 1, 2009 , p. 68-78Materia / lugar / evento: Sistema MAPFRE ‌Evolución histórica ‌Empresas de seguros ‌Derecho de seguros ‌Evolución del seguro ‌España ‌Secondary titles: Título: Scandinavian Insurance Quarterly
Other categories: 020
Rights: In Copyright (InC)