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Transforming MAPFRE : a case study of strategic changes in a Spanish insurer in the 1960s

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<titleInfo>
<title>Transforming MAPFRE</title>
<subTitle> : a case study of strategic changes in a Spanish insurer in the 1960s</subTitle>
</titleInfo>
<titleInfo type="alternative">
<title>Scandinavian Insurance Quarterly</title>
</titleInfo>
<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20100003374">
<namePart>Caruana de las Cagigas, Leonardo</namePart>
<nameIdentifier>MAPA20100003374</nameIdentifier>
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<typeOfResource>text</typeOfResource>
<genre authority="marcgt">periodical</genre>
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<placeTerm type="code" authority="marccountry">swe</placeTerm>
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<dateIssued encoding="marc">2009</dateIssued>
<issuance>serial</issuance>
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<languageTerm type="code" authority="iso639-2b">eng</languageTerm>
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<abstract displayLabel="Summary">This article discusses the major strategic changes undertaken by the Spanish insurer MAPFRE. The case provides an excellent example of how a firm reacts to changing circumstances on the market</abstract>
<note type="statement of responsibility">Leonardo Caruana de las Cagigas</note>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080439705">
<name type="corporate">
<namePart>Sistema MAPFRE</namePart>
</name>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080590857">
<topic>Evolución histórica</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080590567">
<topic>Empresas de seguros</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080584634">
<topic>Derecho de seguros</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080596606">
<topic>Evolución del seguro</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080637736">
<geographic>España</geographic>
</subject>
<classification authority="">020</classification>
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<titleInfo>
<title>Nordisk Försäkringstidskrift = Scandinavian Insurance Quarterly</title>
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<publisher>Stockholm</publisher>
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<part>
<text>nº 1, 2009 , p. 68-78</text>
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<recordContentSource authority="marcorg">MAP</recordContentSource>
<recordCreationDate encoding="marc">100126</recordCreationDate>
<recordChangeDate encoding="iso8601">20101011101448.0</recordChangeDate>
<recordIdentifier source="MAP">MAP20100003909</recordIdentifier>
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<languageTerm type="code" authority="iso639-2b">spa</languageTerm>
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