How Swedish consumers use the Net to research and buy financial products : swedes have embraced the net as a sales channel for financial products

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<rdf:Description>
<dc:creator>Hesse, Alexander</dc:creator>
<dc:creator>Forrester</dc:creator>
<dc:date>2010</dc:date>
<dc:description xml:lang="es">Sumario: The Web is an important distribution channel for financial services in Sweden, which has some of the highest rates of online retail financial activity in Europe. Nearly half of Swedish consumers have researched  at least one financial product online in the past year, and 22% have bought a financial product online in the past year. Net users are most likely to research mortgages and buy investment funds online. Swedish eBusiness executives should further optimize tactics like designing sites with customers goals in mind, offering interactive help, and addressing application abandonment to increase researching and buying on their sites</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/117777.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>Forrester Research</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Productos financieros</dc:subject>
<dc:subject xml:lang="es">Investigación de mercados</dc:subject>
<dc:subject xml:lang="es">Canales de distribución</dc:subject>
<dc:subject xml:lang="es">Internet</dc:subject>
<dc:subject xml:lang="es">Análisis comparativo</dc:subject>
<dc:subject xml:lang="es">Ventas</dc:subject>
<dc:subject xml:lang="es">Comercio electrónico</dc:subject>
<dc:subject xml:lang="es">Suecia</dc:subject>
<dc:type xml:lang="es">Books</dc:type>
<dc:title xml:lang="es">How Swedish consumers use the Net to research and buy financial products : swedes have embraced the net as a sales channel for financial products</dc:title>
<dc:relation xml:lang="es">For eBusiness & channel strategy professionals</dc:relation>
<dc:coverage xml:lang="es">Suecia</dc:coverage>
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