The Future of online customer experience : it looks customized, aggregated, relevant and social

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MARC record
LDR  00000cam a22000004b 4500
001  MAP20100005262
003  MAP
005  20191202112023.0
008  100201s2010 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎217
24514‎$a‎The Future of online customer experience‎$b‎ : it looks customized, aggregated, relevant and social‎$c‎by Moira Dorsey... [et al.]
260  ‎$a‎Cambridge‎$b‎Forrester Research‎$c‎2010
4900 ‎$a‎For customer experience professionals
520  ‎$a‎Forrester believes that four attributes will characterize the next phase of development of the Web. Online experiences will be: customized by the end user, aggregated at the point of use, relevant to the moment, and social as a rule, not an exception. In this report, we highlight companies that are providing online experiences that already exhibit one or more of these characteristics. To prepare for the future, customer experience professionals should develop multichannel personas, include social media behaviors in ethnographic research, prepare atomized content, establish an environment for testing new experiences, and seek out highly skilled interaction designers
650 1‎$0‎MAPA20080593483‎$a‎Servicio al cliente
650 1‎$0‎MAPA20080620356‎$a‎Relaciones interpersonales
650 1‎$0‎MAPA20080560003‎$a‎Páginas web
650 1‎$0‎MAPA20080604738‎$a‎Análisis transaccional
650 1‎$0‎MAPA20080558956‎$a‎Interacción
650 1‎$0‎MAPA20080615574‎$a‎Tecnologías interactivas
650 1‎$0‎MAPA20080541125‎$a‎Futuro
650  ‎$0‎MAPA20190001328‎$a‎Márketing de la empresa de seguros
7001 ‎$0‎MAPA20100004081‎$a‎Dorsey, Moira
7102 ‎$0‎MAPA20080436582‎$a‎Forrester
830 0‎$0‎MAPA20080528355‎$a‎For Customer experience professionals