Centro de Documentacion de Fundación MAPFRE - Cars online 09-10 : understanding consumer buying behavior in a volatile market

Publication: London [etc.] : Capgemini, 2010Notes: Sumario: Developing markets: buying trends evolve rapidly -- How consumers buy: target your marketing mix -- Green vehicles: a force for the future -- The role of the web: consumer usage pattern emerges -- Online buying: no hassles, no negotiations -- Customer interaction: loyalty and satisfaction rates improve -- Aftersales-servicing: focusing on the post-sale experience -- Conclusion and recommendationsMateria / lugar / evento: Industria automovilística Venta a distancia Internet Comportamiento del consumidor Servicio al cliente Marketing mix Satisfacción del cliente Fidelización de clientes Comercio electrónico Otros autores: Capgemini
Other categories: 921.8