Cars online 09-10 : understanding consumer buying behavior in a volatile market

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<title>Cars online 09-10</title>
<subTitle> : understanding consumer buying behavior in a volatile market</subTitle>
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<dateIssued>2010</dateIssued>
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<abstract displayLabel="Summary">Developing markets: buying trends evolve rapidly -- How consumers buy: target your marketing mix -- Green vehicles: a force for the future -- The role of the web: consumer usage pattern emerges -- Online buying: no hassles, no negotiations -- Customer interaction: loyalty and satisfaction rates improve -- Aftersales-servicing: focusing on the post-sale experience -- Conclusion and recommendations</abstract>
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<topic>Venta a distancia</topic>
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