How Italian consumers use the Net to research and buy financial products : the web's role as a distribution channel is limited but growing
Contenido multimedia no disponible por derechos de autor o por acceso restringido. Contacte con la institución para más información.
| Tag | 1 | 2 | Value |
|---|---|---|---|
| LDR | 00000nam a22000004b 4500 | ||
| 001 | MAP20100013014 | ||
| 003 | MAP | ||
| 005 | 20220901134254.0 | ||
| 008 | 091126s2010 usa|||| ||| ||eng d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a921.94 | ||
| 245 | 1 | 0 | $aHow Italian consumers use the Net to research and buy financial products$b : the web's role as a distribution channel is limited but growing$cby Alexander Hesse... [et al.] |
| 260 | $aCambridge$bForrester Research$c2010 | ||
| 490 | 0 | $aFor eBusiness & channel strategy professionals | |
| 520 | $aThe Internets role as a distribution channel for financial products is small and growing slowly in Italy. In Q2 2008, only 10% of Italian adults researched and 3% bought a financial product online. These numbers have grown to 11% and 4% in Q2 2009, respectively. Italian Net users are most likely to research car insurance online, although only 11% do so. Simple and familiar products are best suited for online distribution. Italian online researchers and buyers tend to be educated men with high incomes who are self-directed, confident, and experienced Net users. To encourage researching and buying on their Web sites, Italian Business executives should promote the Internet more extensively, design sites with customers goals in mind, and offer interactive help | ||
| 650 | 1 | $0MAPA20080603182$aProductos financieros | |
| 650 | 1 | $0MAPA20080617400$aInvestigación de mercados | |
| 650 | 1 | $0MAPA20080609542$aCanales de distribución | |
| 650 | 1 | $0MAPA20080547738$aInternet | |
| 650 | 1 | $0MAPA20080594589$aAnálisis comparativo | |
| 650 | 1 | $0MAPA20080542559$aVentas | |
| 650 | 1 | $0MAPA20080624019$aComportamiento del consumidor | |
| 650 | $0MAPA20080595296$aComercio electrónico | ||
| 651 | 1 | $0MAPA20080637767$aItalia | |
| 700 | 1 | $0MAPA20090041356$aHesse, Alexander | |
| 710 | 2 | $0MAPA20080436582$aForrester | |
| 830 | 4 | $0MAPA20080655792$aFor eBusiness & channel strategy professionals |