Banking and insurance key security technology shopping influencers : from : Enterprise And SMB Security Survey, North America And Europe, Q3 2009

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<title>Banking and insurance key security technology shopping influencers</title>
<subTitle> : from : Enterprise And SMB Security Survey, North America And Europe, Q3 2009</subTitle>
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<namePart>Carney, Ellen</namePart>
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<dateIssued>2010</dateIssued>
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<abstract displayLabel="Summary">Nearly 60% of insurers rely on key word searches and one-third turn to other online options to identify security vendor capabilities -- Banks are most likely to increase their use of security technical communities; nearly 20% expect to curtail use of Twitter -- Insurer use of online media is more likely to diminish across all sources, with nearly one-third decreasing Twitter use -- Bank decision-makers turn to security-focused publications; insurers show stronger preference for the top daily business publication</abstract>
<note type="statement of responsibility">analyst contact Ellen Carney</note>
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