Are you ignoring trends that could shake up your business?

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<abstract displayLabel="Summary">Surprising ways the hot new thing can affect your product strategy</abstract>
<note type="statement of responsibility">Elie Ofek, Luc Wathieu</note>
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<topic>Management</topic>
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<title>Harvard business review</title>
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<publisher>Boston : Impact Media Comercial S.A., 1988-</publisher>
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<text>Tomo 88 Número 7-8  - 2010, p. 125-131</text>
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