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Emerging markets in microinsurance : how to establish a foothold in the new market segment serving low income customers

Recurso electrónico / electronic resource
MARC record
Tag12Value
LDR  00000cam a22000004b 4500
001  MAP20100072479
003  MAP
005  20220911204854.0
008  100915s2010 gbr|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎219
24500‎$a‎Emerging markets in microinsurance‎$b‎ : how to establish a foothold in the new market segment serving low income customers
260  ‎$a‎[S.l.]‎$b‎Arthur D. Little‎$c‎cop. 2009
4900 ‎$a‎Financial Services Viewpoint
520  ‎$a‎Low income households feel the impact of adversity more heavily than most in society, yet have little access to affordable insurance products that could help to protect them. However, as insurance providers become increasingly aware of this unmet need, a new microinsurance industry is emerging. To gain a foothold in this market, insurers need to confront a number of challenges: What is the most appropriate operating model for this low-margin, high-volume segment? What type of products do low income consumers want? How can insurance products be distributed in a previously unserved market? Insurers that succeed in overcoming these challenges have the opportunity to tap a potentially vast new source of profit
650 1‎$0‎MAPA20080598358‎$a‎Productos de seguros
650 1‎$0‎MAPA20080563394‎$a‎Microseguros
650 1‎$0‎MAPA20080655341‎$a‎Microcréditos
650 1‎$0‎MAPA20080581602‎$a‎Países emergentes
650 1‎$0‎MAPA20080586294‎$a‎Mercado de seguros
7102 ‎$0‎MAPA20080440602‎$a‎Arthur D. Little
830 0‎$0‎MAPA20100049891‎$a‎Financial Services Viewpoint