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Sponsoring sportif

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<titleInfo>
<title>Sponsoring sportif</title>
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<typeOfResource>text</typeOfResource>
<genre authority="marcgt">periodical</genre>
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<placeTerm type="code" authority="marccountry">fra</placeTerm>
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<dateIssued encoding="marc">2011</dateIssued>
<issuance>serial</issuance>
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<abstract displayLabel="Summary">Sponsors historiques du football, du rugby, du cyclisme ou encore de la voile, les assureurs placent le sponsoring au coeur de leur stratégie du communication depuis bien longtemps. Rien d'étonnant, donc à les retrouver parmi les premières opérations de "naming" de stades en France, comme MMArena et Matmut Stadium. Une visibilité bien calculée qui, toutefois, a un coût et présente des risques</abstract>
<note type="statement of responsibility">dossier réalisé par Caroline Dupuy</note>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080590567">
<topic>Empresas de seguros</topic>
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<topic>Patrocinio</topic>
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<topic>Deportes</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080551667">
<topic>Mecenazgo</topic>
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<classification authority="">20</classification>
<relatedItem type="host">
<titleInfo>
<title>L'Argus de l'assurance</title>
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<originInfo>
<publisher>Paris : Groupe Industrie Services Info, 1983-</publisher>
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<identifier type="issn">1626-4428</identifier>
<identifier type="local">MAP20077100055</identifier>
<part>
<text>01/07/2011 Número 7224  - 2011 , p. 35-41</text>
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<recordContentSource authority="marcorg">MAP</recordContentSource>
<recordCreationDate encoding="marc">110805</recordCreationDate>
<recordChangeDate encoding="iso8601">20110805133933.0</recordChangeDate>
<recordIdentifier source="MAP">MAP20110051747</recordIdentifier>
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