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The B2B customer experience blueprint : reaping the benefits of a tailored customer experience

Recurso electrónico / electronic resource
MARC record
Tag12Value
LDR  00000cam a22000004 4500
001  MAP20110059477
003  MAP
005  20111011161202.0
008  111011s2011 usa|| p |0|||b|eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎922.111
24514‎$a‎The B2B customer experience blueprint‎$b‎: reaping the benefits of a tailored customer experience
260  ‎$a‎New York [etc.]‎$b‎Accenture‎$c‎2011
520  ‎$a‎Weve long understood in business-to-consumer (B2C) industries that a positive service experience provides competitive advantage in customer acquisition and retention. Yet, customer experience management is emerging as a critical component of success in business-to-business (B2B) industries as well. In fact, recent research reveals that half of B2B firms top executives say customer experience management is a competitive differentiator and influences major decision-making
650 1‎$0‎MAPA20080536329‎$a‎B2B
650 1‎$0‎MAPA20080593483‎$a‎Servicio al cliente
650 1‎$0‎MAPA20080600167‎$a‎Captación de clientes
650 1‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
650 1‎$0‎MAPA20080614126‎$a‎Fidelización de clientes
650 1‎$0‎MAPA20080594312‎$a‎Ventaja competitiva
7102 ‎$0‎MAPA20080436353‎$a‎Accenture