Which strategy when? / Christopher B. Bingham, Kathleen M. Eisenhardt, Hathan R. Furr
Sumario: Just when you think you have settled on the right strategy, you may need to change. By understanding the particular circumstances and forces shaping your company's competitive environment, you can choose the most appropriate strategic framework.
En: Sloan management review. - Cambridge : MIT Sloan School of Management, 1985-2012 = ISSN 1532-9194. - 03/10/2011 Tomo 53 Número 1 - 2011 , p. 71-78