MAP20120020498 Ichii, Shigeki How to win in emerging markets : lessons from Japan / Shigeki Ichii, Susumu Hattori, David Michael En: Harvard business review. - Boston : Impact Media Comercial S.A., 1988-. - 01/05/2012 Tomo 90 Número 5 - 2012 I. Hattori, Susumu . II. Michael, David . III. Title.