MAP20130010564Finlay, StevenCredit scoring, response modeling, and insurance rating : a practical guide to forecasting consumer behavior / Steven Finlay. — 2nd ed. — London : Palgrave MacMillan , 2012XVII, 297 p. ; 22 cm.Sumario: Introduction -- Project planning -- Sample selection -- Gathering and preparing data -- Understanding relationships in Data -- Data transformation (pre-processing) -- Model construction (parameter estimation) -- Validation, model performance and cut-off strategy -- Sample Bias and reject inference -- Implementation and monitoring -- Multi-model (fusion) systems -- Further topics