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Insurers, intermediaries and interactions : from channels to networks

Recurso electrónico / electronic resource
MARC record
Tag12Value
LDR  00000cam a22000004b 4500
001  MAP20130012742
003  MAP
005  20220901134407.0
008  130418s2013 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎213
1001 ‎$0‎MAPA20130005003‎$a‎Bieck, Christian
24510‎$a‎Insurers, intermediaries and interactions‎$b‎: from channels to networks‎$c‎By Christian Bieck, Peter Maas and Tobias Schlager
260  ‎$a‎New York‎$b‎IBM Global Services‎$c‎cop. 2013
520  ‎$a‎How can insurers serve their customers personally while coping with the broad information and interaction demands of the digital age? How do they make sure it is their intermediaries that matter? How should the connections among insurer, intermediary and customer be constructed? To find out, we surveyed consumers and intermediaries, and interviewed insurers in 17 countries. What did we learn?
650 1‎$0‎MAPA20080586294‎$a‎Mercado de seguros
650 1‎$0‎MAPA20080597559‎$a‎Mediación de seguros
650 1‎$0‎MAPA20080619695‎$a‎Intermediarios financieros
650 1‎$0‎MAPA20080558956‎$a‎Interacción
650 1‎$0‎MAPA20080553722‎$a‎Conexiones
650 1‎$0‎MAPA20080589189‎$a‎Atención al cliente
650 1‎$0‎MAPA20080614126‎$a‎Fidelización de clientes
650 1‎$0‎MAPA20080547738‎$a‎Internet
650 1‎$0‎MAPA20120004689‎$a‎Multicanalidad
650  ‎$0‎MAPA20080595296‎$a‎Comercio electrónico
700  ‎$0‎MAPA20100033531‎$a‎Maas, Peter
7001 ‎$0‎MAPA20130005027‎$a‎Schlager, Tobias
7102 ‎$0‎MAPA20080478889‎$a‎IBM Global Business Services Group‎$b‎IBM Institute for Business Value