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Insurers, intermediaries and interactions : from channels to networks

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      <subfield code="a">Insurers, intermediaries and interactions</subfield>
      <subfield code="b">: from channels to networks</subfield>
      <subfield code="c">By Christian Bieck, Peter Maas and Tobias Schlager</subfield>
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      <subfield code="a">How can insurers serve their customers personally while coping with the broad information and interaction demands of the digital age? How do they make sure it is their intermediaries that matter? How should the  connections among insurer, intermediary and customer be constructed? To find out, we surveyed consumers and intermediaries, and interviewed insurers in 17 countries. What did we learn?</subfield>
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