Search

Attitudes towards and perceptions of eco-driving and the role of feedback systems

Recurso electrónico / electronic resource
MARC record
Tag12Value
LDR  00000cab a2200000 4500
001  MAP20130014463
003  MAP
005  20130506123041.0
008  130503e20130304esp|||p |0|||b|spa d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎875
1001 ‎$0‎MAPA20130005638‎$a‎Harvey, Joan
24510‎$a‎Attitudes towards and perceptions of eco-driving and the role of feedback systems‎$c‎Joan Harvey, Neil Thorpe, Richard Fairchild
520  ‎$a‎This paper addresses whether eco-driving may be encouraged by providing drivers with feedback, and how eco-driving attitudes fit with other environmental attitudes. Eight focus groups, including fleet drivers, discussed how feedback and other motives might affect driving behaviour. A survey of 350 respondents investigated attitudes towards saving fuel, the role of incentives and use of eco-friendly products. The focus groups' findings show that the environment is a lower priority than comfort and convenience, that feedback might provide a stimulus to eco-driving and that saving money was less important than saving time. The attitude survey showed that price, convenience, attitudes and eco-driving are not conceptually linked together, that convenience is rated as more important than saving money from fuel efficiency and that although the environment is of concern, it is not a high enough priority to increase fuel efficiency. The findings are discussed in relation to the low level of priority given to environmental concerns and the inability of financial incentives presenting significant challenges in terms of changing the subjective norms of the majority of drivers.
7730 ‎$w‎MAP20100019818‎$t‎Ergonomics : the international journal of research and practice in human factors and ergonomics‎$d‎Oxon [United Kingdom] : Taylor & Francis, 2010-‎$x‎0014-0139‎$g‎04/03/2013 Volumen 56 Número 3 - marzo 2013 , p. 507-521