Customer loyalty in P&C insurance : US edition 2014 : excelling at both acquiring and retaining customers is proving elusive for many insurers. But insurers can improve their performance in each...

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Title: Customer loyalty in P&C insurance : US edition 2014 : excelling at both acquiring and retaining customers is proving elusive for many insurers. But insurers can improve their performance in each area by systematically earning their customers' loyalty / by David Whelan and Sean O'Neill
Author: Whelan, David
Publication: Boston, Massachusetts [etc.] : Bain & Company, cop. 2014
Notes: Sumario: Most P&C insurance ads convey one of two themes: low price or peace of mind. A few ad campaigns emphasize convenience, and some contain a mix of those three themes. Acquisition leaders, though, maintain a drumbeat of price-based themes. Despite the high cost of continued customer churn, some carriers, such as GEICO, have chosen to become effi cient acquisition engines
Other categories: 32

Rights: In Copyright (InC): http://rightsstatements.org/vocab/InC/1.0/