Customer loyalty in P&C insurance : US edition 2014 : excelling at both acquiring and retaining customers is proving elusive for many insurers. But insurers can improve their performance in each...

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<title>Customer loyalty in P&C insurance</title>
<subTitle>: US edition 2014 : excelling at both acquiring and retaining customers is proving elusive for many insurers. But insurers can improve their performance in each area by systematically earning their customers' loyalty</subTitle>
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<namePart>Whelan, David</namePart>
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<namePart>O'Neill, Sean</namePart>
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<abstract displayLabel="Summary">Most P&C insurance ads convey one of two themes: low price or peace of mind. A few ad campaigns emphasize convenience, and some contain a mix of those three themes. Acquisition leaders, though, maintain a drumbeat of price-based themes. Despite the high cost of continued customer churn, some carriers, such as GEICO, have chosen to become effi cient acquisition engines</abstract>
<note type="statement of responsibility">by David Whelan and Sean O'Neill</note>
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