Delivering a better customer experience : the growth opportunity for the taking
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| Tag | 1 | 2 | Value |
|---|---|---|---|
| LDR | 00000cab a2200000 4500 | ||
| 001 | MAP20140023424 | ||
| 003 | MAP | ||
| 005 | 20140730121401.0 | ||
| 008 | 140703e20140702esp|||p |0|||b|spa d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a217 | ||
| 100 | $0MAPA20140011018$aGuinn, Patricia | ||
| 245 | 1 | 0 | $aDelivering a better customer experience$b: the growth opportunity for the taking$cPatricia Guinn |
| 520 | $aMany insurers are behind the times when it comes to using technology to improve the way they interact with customers. A good example of this is in the area of social media. Today's consumers, particularly younger ones, place a lot of value on the opinions and recommendations of friends and peers. Our industry is not top of mind among those that are taking advantage of this trend with clever use of Facebook or Twitter to win and retain clients | ||
| 650 | 4 | $0MAPA20080586294$aMercado de seguros | |
| 650 | 4 | $0MAPA20080593483$aServicio al cliente | |
| 650 | 4 | $0MAPA20080614126$aFidelización de clientes | |
| 650 | 4 | $0MAPA20130016948$aRetención de clientes | |
| 650 | 4 | $0MAPA20080570286$aRedes sociales | |
| 650 | $0MAPA20190001328$aMárketing de la empresa de seguros | ||
| 773 | 0 | $wMAP20077000932$tEmphasis$dNew York : Towers Watson, 1987-$g02/07/2014 Número 2 - 2014 , p. 32 |