Delivering a better customer experience : the growth opportunity for the taking
Collection: Articles
Title: Delivering a better customer experience : the growth opportunity for the taking / Patricia Guinn
Author: Guinn, Patricia
Notes: Sumario: Many insurers are behind the times when it comes to using technology to improve the way they interact with customers. A good example of this is in the area of social media. Today's consumers, particularly younger ones, place a lot of value on the opinions and recommendations of friends and peers. Our industry is not top of mind among those that are taking advantage of this trend with clever use of Facebook or Twitter to win and retain clients
Related records: En: Emphasis. - New York : Towers Watson, 1987-. - 02/07/2014 Número 2 - 2014 , p. 32
Materia / lugar / evento: Mercado de seguros
Servicio al cliente
Fidelización de clientes
Retención de clientes
Redes sociales
Márketing de la empresa de seguros
Servicio al cliente
Fidelización de clientes
Retención de clientes
Redes sociales
Márketing de la empresa de seguros
Other categories: 217
Rights: In Copyright (InC): http://rightsstatements.org/vocab/InC/1.0/
