Search
Documentation Center

The Cultural connection : property-casualty carriers are mixing new and traditional marketing approaches to reach diverse audiences
Recurso electrónico / electronic resource
MARC record
Tag12Value
LDR  00000cab a2200000 4500
001  MAP20140030972
003  MAP
005  20140909114437.0
008  140905e20140804esp|||p |0|||b|spa d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎217
100  ‎$0‎MAPA20080645090‎$a‎Chordas, Lori ‌
24514‎$a‎The Cultural connection‎$b‎: property-casualty carriers are mixing new and traditional marketing approaches to reach diverse audiences‎$c‎Lori Chordas
520  ‎$a‎Today, 30% of the U.S. population is multicultural, a number that's expected to surpass more than 50% in the next few years, according to the U.S. Census Bureau. That growing demographic of consumers and potential shoppers begs the question: Should property/casualty carriers target by ethnicity? Graphics: 1. U.S. property/casualty 2013 directs premiums; 2. U.S. commercial multi peril 2013 direct premiums; 3. U.S. homeowners multi peril 2013 direct premiums
650 4‎$0‎MAPA20080576578‎$a‎Marketing social ‌
650 4‎$0‎MAPA20080589165‎$a‎Aspectos culturales ‌
650 4‎$0‎MAPA20080579043‎$a‎Aspectos sociales ‌
650 4‎$0‎MAPA20080615321‎$a‎Segmentación de clientes ‌
650 4‎$0‎MAPA20080586294‎$a‎Mercado de seguros ‌
650 4‎$0‎MAPA20080627638‎$a‎Seguro de responsabilidad civil ‌
650 4‎$0‎MAPA20080624972‎$a‎Seguro multirriesgo del hogar ‌
650 4‎$0‎MAPA20080627645‎$a‎Seguro multirriesgo de comercio ‌
650 4‎$0‎MAPA20080603779‎$a‎Seguro de automóviles ‌
650 4‎$0‎MAPA20080627607‎$a‎Seguro de accidentes de trabajo ‌
650 4‎$0‎MAPA20080594589‎$a‎Análisis comparativo ‌
650 4‎$0‎MAPA20080624934‎$a‎Seguro de daños patrimoniales ‌
650 4‎$0‎MAPA20080545185‎$a‎Ranking ‌
650  ‎$0‎MAPA20190001328‎$a‎Márketing de la empresa de seguros ‌
651 1‎$0‎MAPA20080638337‎$a‎Estados Unidos ‌
7730 ‎$w‎MAP20077100109‎$t‎Best's Review‎$d‎New Jersey : A.M. Best Company, 1976-‎$x‎1527-5914‎$g‎04/08/2014 Volumen 115 Número 4 - agosto 2014 , p. 24-31