Centro de Documentación de Fundación MAPFRE - The Cultural connection : property-casualty carriers are mixing new and traditional marketing approaches to reach diverse audiences

MAP20140030972

The Cultural connection : property-casualty carriers are mixing new and traditional marketing approaches to reach diverse audiences / Lori Chordas

Sumario: Today, 30% of the U.S. population is multicultural, a number that's expected to surpass more than 50% in the next few years, according to the U.S. Census Bureau. That growing demographic of consumers and potential shoppers begs the question: Should property/casualty carriers target by ethnicity? Graphics: 1. U.S. property/casualty 2013 directs premiums; 2. U.S. commercial multi peril 2013 direct premiums; 3. U.S. homeowners multi peril 2013 direct premiums

En: Best's Review. - New Jersey : A.M. Best Company, 1976- = ISSN 1527-5914. - 04/08/2014 Volumen 115 Número 4 - agosto 2014 , p. 24-31

1. Marketing social . 2. Aspectos culturales . 3. Aspectos sociales . 4. Segmentación de clientes . 5. Mercado de seguros . 6. Seguro de responsabilidad civil . 7. Seguro multirriesgo del hogar . 8. Seguro multirriesgo de comercio . 9. Seguro de automóviles . 10. Seguro de accidentes de trabajo . 11. Análisis comparativo . 12. Seguro de daños patrimoniales . 13. Ranking . 14. Márketing de la empresa de seguros . 15. Estados Unidos . I. Title.