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The Cultural connection : property-casualty carriers are mixing new and traditional marketing approaches to reach diverse audiences
Recurso electrónico / electronic resource
Collection: Rankings
Title: The Cultural connection : property-casualty carriers are mixing new and traditional marketing approaches to reach diverse audiences / Lori ChordasAuthor: Chordas, Lori ‌
Notes: Sumario: Today, 30% of the U.S. population is multicultural, a number that's expected to surpass more than 50% in the next few years, according to the U.S. Census Bureau. That growing demographic of consumers and potential shoppers begs the question: Should property/casualty carriers target by ethnicity? Graphics: 1. U.S. property/casualty 2013 directs premiums; 2. U.S. commercial multi peril 2013 direct premiums; 3. U.S. homeowners multi peril 2013 direct premiumsRelated records: En: Best's Review. - New Jersey : A.M. Best Company, 1976- = ISSN 1527-5914. - 04/08/2014 Volumen 115 Número 4 - agosto 2014 , p. 24-31Materia / lugar / evento: Marketing social ‌Aspectos culturales ‌Aspectos sociales ‌Segmentación de clientes ‌Mercado de seguros ‌Seguro de responsabilidad civil ‌Seguro multirriesgo del hogar ‌Seguro multirriesgo de comercio ‌Seguro de automóviles ‌Seguro de accidentes de trabajo ‌Análisis comparativo ‌Seguro de daños patrimoniales ‌Ranking ‌Márketing de la empresa de seguros ‌Estados Unidos ‌Other categories: 217
Rights: In Copyright (InC)
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