Brazilian automotive perspectives 2014 : industry expects profitability downturn, overcapacity, price war and investment freeze this year

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<subTitle>: industry expects profitability downturn, overcapacity, price war and investment freeze this year</subTitle>
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<namePart>Braga, Paulo Ricardo</namePart>
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<abstract displayLabel="Summary">According to the survey, automotive industry executives in Brazil are primarily concerned with profit margins (57%), idle capacity (31%) and supplier relationships (28%). Other less important factors included logistics (16%) and R&D (9%). According to respondents, the issues at the top of the industry's strategic agenda were price wars among automakers (51%), entry of new players (47%), portfolio renewal and productivity ramp-up (both 31%). At the bottom  of the strategic agenda for 2014 were investments in new plants (13%) and new production lines (16%), which confirms the slowdown  in new investment in Brazil. It remains to be seen whether previously  announced investments of around USD 80 billion, including product development, will actually be made</abstract>
<note type="statement of responsibility">Stephan Keese, Martin Bodewig, Paulo Ricardo Braga</note>
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