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Feed the lion : FMCG opportunities and challenges in Africa

Recurso electrónico / electronic resource
MARC record
Tag12Value
LDR  00000cam a22000004b 4500
001  MAP20140036578
003  MAP
005  20141013153924.0
008  141013s2014 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎921.5
24500‎$a‎Feed the lion‎$b‎: FMCG opportunities and challenges in Africa‎$c‎Emilio El-Asmar... [et al.]
260  ‎$a‎Boston [etc.]‎$b‎Arthur D. Little‎$c‎cop. 2014
520  ‎$a‎The African continent is seeing rapid economic growth, coupled with a substantial increase in middle-class population and disposable income levels. Slowdown in growth in the BRICS economies (GDP growth (constant 2005 US$1): China 7.7%, Brazil 2.5%, India 5%, Russia 1.3% and South Africa 1.9% in 2013) has forced global companies to seek greener pastures elsewhere. They are eyeing the African market for future growth and investing accordingly, especially in the fast-moving consumer goods (FMCG) segment. However, the business environment in several African countries presents challenges to FMCG companies, in the form of cultural and functional disparities and different preferences of African consumers compared to their more developed counterparts. In this paper, the authors have conducted a two-tiered screening process of African countries, based on 1) GDP growth and middle-class penetration and 2) market potential and market risks to identify emerging African countries
650 4‎$0‎MAPA20080581602‎$a‎Países emergentes
650 4‎$0‎MAPA20080600648‎$a‎Crecimiento económico
650 4‎$0‎MAPA20080600709‎$a‎Datos macroeconómicos
650 4‎$0‎MAPA20080595906‎$a‎Desarrollo económico
650 4‎$0‎MAPA20080579203‎$a‎Bienes de consumo
650 4‎$0‎MAPA20080611231‎$a‎Inversiones extranjeras
651 1‎$0‎MAPA20090034464‎$a‎África
7001 ‎$0‎MAPA20140020485‎$a‎El-Asmar, Emilio
7102 ‎$0‎MAPA20080440602‎$a‎Arthur D. Little