Search

Feed the lion : FMCG opportunities and challenges in Africa

<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd">
  <record>
    <leader>00000cam a22000004b 4500</leader>
    <controlfield tag="001">MAP20140036578</controlfield>
    <controlfield tag="003">MAP</controlfield>
    <controlfield tag="005">20141013153924.0</controlfield>
    <controlfield tag="008">141013s2014    usa||||       ||| ||eng d</controlfield>
    <datafield tag="040" ind1=" " ind2=" ">
      <subfield code="a">MAP</subfield>
      <subfield code="b">spa</subfield>
      <subfield code="d">MAP</subfield>
    </datafield>
    <datafield tag="084" ind1=" " ind2=" ">
      <subfield code="a">921.5</subfield>
    </datafield>
    <datafield tag="245" ind1="0" ind2="0">
      <subfield code="a">Feed the lion</subfield>
      <subfield code="b">: FMCG opportunities and challenges in Africa</subfield>
      <subfield code="c">Emilio El-Asmar... [et al.]</subfield>
    </datafield>
    <datafield tag="260" ind1=" " ind2=" ">
      <subfield code="a">Boston [etc.]</subfield>
      <subfield code="b">Arthur D. Little</subfield>
      <subfield code="c">cop. 2014</subfield>
    </datafield>
    <datafield tag="520" ind1=" " ind2=" ">
      <subfield code="a">The African continent is seeing rapid economic growth, coupled with a substantial increase in middle-class population and disposable income levels. Slowdown in growth in the BRICS economies (GDP growth (constant 2005 US$1): China 7.7%, Brazil 2.5%, India 5%, Russia 1.3% and South Africa 1.9% in 2013) has forced global companies to seek greener pastures elsewhere. They are eyeing the African market for future growth and investing accordingly, especially in the fast-moving consumer goods (FMCG) segment. However, the business environment in several African countries presents challenges to FMCG companies, in the form of cultural and functional disparities and different preferences of African consumers compared to their more developed counterparts. In this paper, the authors have conducted a two-tiered screening process of African countries, based on 1) GDP growth and middle-class penetration and 2) market potential and market risks to identify emerging African countries</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080581602</subfield>
      <subfield code="a">Países emergentes</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080600648</subfield>
      <subfield code="a">Crecimiento económico</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080600709</subfield>
      <subfield code="a">Datos macroeconómicos</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080595906</subfield>
      <subfield code="a">Desarrollo económico</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080579203</subfield>
      <subfield code="a">Bienes de consumo</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080611231</subfield>
      <subfield code="a">Inversiones extranjeras</subfield>
    </datafield>
    <datafield tag="651" ind1=" " ind2="1">
      <subfield code="0">MAPA20090034464</subfield>
      <subfield code="a">África</subfield>
    </datafield>
    <datafield tag="700" ind1="1" ind2=" ">
      <subfield code="0">MAPA20140020485</subfield>
      <subfield code="a">El-Asmar, Emilio</subfield>
    </datafield>
    <datafield tag="710" ind1="2" ind2=" ">
      <subfield code="0">MAPA20080440602</subfield>
      <subfield code="a">Arthur D. Little</subfield>
    </datafield>
  </record>
</collection>