Centro de Documentación de Fundación MAPFRE - Reflections on corporate longevity

Notes: Sumario: Does corporate longevity matter? And, if so, why do some companies manage to create value and endure over decades, even centuries, whereas other companies slowly die or fizzle out after a brief burst of productive creativity? -- Does longevity matter? -- Time frames and planning cycles -- What does it take? Related records: En: The McKinsey Quartely. - September 2014 ; 5 p.Materia / lugar / evento: Empresas Longevidad Creación de valor en la empresa Ciclos económicos Cambio estratégico Management estratégico Otros autores: McKinsey & Company
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