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Reflections on corporate longevity

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      <subfield code="a">Reflections on corporate longevity</subfield>
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      <subfield code="a">Does corporate longevity matter? And, if so, why do some companies manage to create value and endure over decades, even centuries, whereas other companies slowly die or fizzle out after a brief burst of productive creativity? -- Does longevity matter? -- Time frames and planning cycles -- What does it take? </subfield>
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      <subfield code="a">Longevidad</subfield>
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