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Getting big impact from big data

Recurso electrónico / electronic resource
MARC record
Tag12Value
LDR  00000cam a22000004b 4500
001  MAP20150005199
003  MAP
005  20220912144827.0
008  150130s20150101usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎922.112.1
1001 ‎$0‎MAPA20150005649‎$a‎Court, David
24500‎$a‎Getting big impact from big data‎$c‎David Court
260  ‎$a‎New York‎$b‎McKinsey & Company‎$c‎2015
4900 ‎$a‎McKinsey Quarterly‎$v‎January, 2015
520  ‎$a‎New technology tools are making adoption by the front line much easier, and that¿s accelerating the organizational adaptation needed to produce results. Here, the author wants to focus on what to do when you¿re in the midst of that transformation and facing the inevitable challenges to realizing large-scale benefits
650 4‎$0‎MAPA20140022717‎$a‎Big data
650 4‎$0‎MAPA20080551636‎$a‎Marketing
650 4‎$0‎MAPA20080554866‎$a‎Innovación
650 4‎$0‎MAPA20080599546‎$a‎Tratamiento de datos
650 4‎$0‎MAPA20080631925‎$a‎Nuevas tecnologías de la información
651 1‎$0‎MAPA20080644178‎$a‎China
7102 ‎$0‎MAPA20080442569‎$a‎McKinsey & Company
830 0‎$0‎MAPA20130011332‎$a‎McKinsey Quarterly