Centro de Documentación de Fundación MAPFRE - Leading a Digical SM transformation in insurance : insurers are looking for strategies to fuse the best of both digital and physical worlds. Here¿s a practical guide to a successful conversion

MAP20150005304

Leading a Digical SM transformation in insurance : insurers are looking for strategies to fuse the best of both digital and physical worlds. Here¿s a practical guide to a successful conversion / by Harshveer Singh... [et al.]. — Boston, Massachusetts [etc.] : Bain & Company, cop. 2014

Sumario: How much of our business do we need to digitize? -- What¿s the right pace for our Digical transformation program? -- Should our digital offerings be separate from or integrated with the core business? -- How can we reduce the risks inherent in a transformation? -- Not too late, yet -- What¿s your digital starting point?

1. Empresas de seguros . 2. Digitalización . 3. Estrategia empresarial . 4. Mercado de seguros . 5. Tecnologías interactivas . 6. Programas de adaptación . I. Singh, Harshveer . II. Bain & Company .