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El Efecto de la marca y la reputación en el valor de la empresa

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<title>Efecto de la marca y la reputación en el valor de la empresa</title>
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<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080060466">
<namePart>Alloza, Ángel</namePart>
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<placeTerm type="code" authority="marccountry">esp</placeTerm>
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<dateIssued encoding="marc">2015</dateIssued>
<issuance>serial</issuance>
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<note type="statement of responsibility">Grabriela Salinas y Ángel Alloza</note>
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<topic>Reputación empresarial</topic>
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<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080572389">
<topic>Imagen de marca</topic>
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<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080588823">
<topic>Activos intangibles</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080626822">
<topic>Creación de valor en la empresa</topic>
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<title>Estrategia financiera : revista para la dirección financiera y administrativa</title>
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<publisher>Madrid : Wolters Kluwer, 2004-</publisher>
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<identifier type="issn">1130-8753</identifier>
<identifier type="local">MAP20077001892</identifier>
<part>
<text>02/03/2015 Número 325 - marzo 2015 , p. 48-53</text>
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