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The Eight essentials of innovation

Recurso electrónico / electronic resource
MAP20150017536
Jong, Marc de
The Eight essentials of innovation / Marc de Jong, Nathan Marston, and Erik Roth. — New York : McKinsey & Company, 2015
(McKinsey Quarterly ; April 2015)
Sumario: Strategic and organizational factors are what separate successful big-company innovators from the rest of the field -- What innovation leaders say they do right -- Testing for innovation
1. Innovación empresarial . 2. Estrategia empresarial . 3. Efectividad organizacional . I. Marston, Nathan . II. Roth, Erik . III. McKinsey & Company . IV. McKinsey Quarterly . V. Title.