Centro de Documentación de Fundación MAPFRE - The Shifting balance of power : consumer survey of financial services buying trends in Europe

Publication: [New York] : Towers Watson, cop. 2015Notes: Sumario: Introduction -- The financial crisis generation -- The move towards market disintermediation -- A dangerous comprehension gap -- Changing influencer networks -- Conclusion: understanding customer needs through analyticsMateria / lugar / evento: Productos financieros Productos de seguros Ahorro gestionado Comportamiento del consumidor Crisis financiera Perspectivas económicas Europa Otros autores: Towers Watson
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