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Strategy under uncertainty
Recurso electrónico / electronic resource
Collection: Articles
Title: Strategy under uncertainty / Hugh G. Courtney, Jane Kirkland, and S. Patrick ViguerieAuthor: Courtney, Hugh G. ‌
Notes: Sumario: The traditional approach to strategy requires precise predictions and thus often leads executives to underestimate uncertainty. This can be downright dangerous. A four-level framework can help: 1. a clear enough future; 2. alternative futures; 3. a range of futures; 4. true ambiguity Related records: En: The McKinsey Quarterly : financial services practice. - [New York] : Mckinsey & Company. - May 2015 ; p. 81-90Materia / lugar / evento: Estrategia empresarial ‌Incertidumbre ‌Predicciones ‌Management estratégico ‌Futuro ‌Otros autores: Kirkland, Jane ‌
Viguerie, Patrick ‌
MacKinsey & Company ‌
Secondary titles: Título: The Mckinsey Quarterly
Other categories: 922.111
Rights: In Copyright (InC)