The Consumer conversation
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| Tag | 1 | 2 | Value |
|---|---|---|---|
| LDR | 00000cam a22000004b 4500 | ||
| 001 | MAP20150021403 | ||
| 003 | MAP | ||
| 005 | 20150928133039.0 | ||
| 008 | 150611s2015 usa|||| ||| ||eng d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a922.112.1 | ||
| 245 | 1 | 4 | $aThe Consumer conversation |
| 260 | $aNew York [etc]$bIBM ExperienceOne $bEconsultancy's Research$c2015 | ||
| 520 | $aConsumers today have more power. They engage with brands across multiple channels and demand more relevant experiences along their journey. Brands struggle to keep up with consumers' ever increasing expectations by focusing on personalizing the customer experience. However, we were curious. Are brands efforts to better engage with consumers achieving the desired results? | ||
| 650 | 4 | $0MAPA20080602390$aMarketing de la marca | |
| 650 | 4 | $0MAPA20080591236$aGestión de la marca | |
| 650 | 4 | $0MAPA20080624019$aComportamiento del consumidor | |
| 650 | 4 | $0MAPA20080558970$aInversiones | |
| 650 | 4 | $0MAPA20150006509$aExperiencia del cliente | |
| 650 | 4 | $0MAPA20150006493$aMarketing de cliente | |
| 710 | 2 | $0MAPA20150011985$aIBM ExperienceOne | |
| 710 | 2 | $0MAPA20150011992$aEconsultancy¿s Research |