The Consumer conversation

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<rdf:Description>
<dc:creator>IBM ExperienceOne</dc:creator>
<dc:creator>Econsultancy¿s Research</dc:creator>
<dc:date>2015</dc:date>
<dc:description xml:lang="es">Sumario: Consumers today have more power. They engage with brands across multiple channels and demand more relevant experiences along their journey. Brands struggle to keep up with consumers' ever  increasing expectations by focusing on personalizing the customer experience. However, we were curious. Are brands efforts to better engage with consumers achieving the desired results?</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/152714.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>IBM ExperienceOne</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Marketing de la marca</dc:subject>
<dc:subject xml:lang="es">Gestión de la marca</dc:subject>
<dc:subject xml:lang="es">Comportamiento del consumidor</dc:subject>
<dc:subject xml:lang="es">Inversiones</dc:subject>
<dc:subject xml:lang="es">Experiencia del cliente</dc:subject>
<dc:subject xml:lang="es">Marketing de cliente</dc:subject>
<dc:type xml:lang="es">Books</dc:type>
<dc:title xml:lang="es">The Consumer conversation</dc:title>
</rdf:Description>
</rdf:RDF>