Centro de Documentación de Fundación MAPFRE - Health insurance apps in Western Europe and Poland

Publication: [London] : CP Consulting, 2015Notes: Sumario: Introduction and methodology - Composition of the simple of health insurance apps analysed - Usage of health apps: downloads and installed rankings for health and fitness and for medical - Best European apps according to customer ratings - App offering of the main European insurance groups - New health insurance apps launch and update over the period 2010-2014 - Health insurance apps offering and positioning: high level findings on functional scope - Sales and marketing functionalities in apps for health insurance - Service functionalities in apps for health insurance - Information functionalities in apps for health insuranceMateria / lugar / evento: Empresas de seguros Aplicaciones móviles Mercado de seguros Telefonía móvil Seguro de salud Otros autores: CP Consulting Solutions
INESE
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