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Born yesterday : will millennials disrupt the insurance industry?

Recurso electrónico / electronic resource
Section: Electronic documents
Title: Born yesterday : will millennials disrupt the insurance industry?
Publication: [S.l.] : Capgemini : PegaSystems, cop. 2015Notes: Sumario: Methodology - Foreword by Dr. Paul Redmon - Attitudes to financial matters and digital world - Attitude to insurers - Insurance product selection & purchasing behaviours - Customer service preferences - How to market and engaged with Millennials - Manifesto for changeMateria / lugar / evento: Generación Y Fidelización de clientes Servicio al cliente Captación de clientes Satisfacción del cliente Estudios de mercado Mercado de seguros Productos de seguros Márketing de la empresa de seguros Otros autores: Capgemini
Other categories: 217