Centro de Documentación de Fundación MAPFRE - How to beat your competition using analytics in insurance

MAP20150028075

How to beat your competition using analytics in insurance / Morag Cuddeford Jones. — London : FC Business Intelligence, cop. 2015

Sumario: How to beat the competition using analytics in insurance - Key objetives - Cost efficiencies - Customer experience - Analytics as a tool for acquisition, retention or both? - Challenges of analytics implementation - Planning for the future -- Conclusion

1. Estrategia empresarial . 2. Ventaja competitiva . 3. Comportamiento del consumidor . 4. Internet de las cosas . 5. Big data . 6. Mercado de seguros . 7. Business intelligence .