Global marketing management : cases and readings

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<dc:creator>Buzzell, Robert D.</dc:creator>
<dc:creator>Quelch, John A.</dc:creator>
<dc:creator>Bartlett, Christopher A.</dc:creator>
<dc:date>1995</dc:date>
<dc:description xml:lang="es">Sumario: Designing strategies for global competition -- Global marketing programs -- Organizing and controlling global marketing operations -- Special issues in global marketing</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/15350.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>Addison-Wesley</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Marketing internacional</dc:subject>
<dc:subject xml:lang="es">Management</dc:subject>
<dc:subject xml:lang="es">Globalización de la economía</dc:subject>
<dc:subject xml:lang="es">Casos prácticos</dc:subject>
<dc:type xml:lang="es">Books</dc:type>
<dc:title xml:lang="es">Global marketing management : cases and readings</dc:title>
<dc:format xml:lang="es">686 p. ; 24 cm</dc:format>
</rdf:Description>
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