Global marketing management : cases and readings

<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd">
  <record>
    <leader>00000nam a2200000 i 4500</leader>
    <controlfield tag="001">MAP20070026510</controlfield>
    <controlfield tag="003">MAP</controlfield>
    <controlfield tag="005">20080417182803.0</controlfield>
    <controlfield tag="008">961010s1995    usa           00010 eng d</controlfield>
    <datafield tag="020" ind1=" " ind2=" ">
      <subfield code="a">0-201-53972-1</subfield>
    </datafield>
    <datafield tag="040" ind1=" " ind2=" ">
      <subfield code="a">MAP</subfield>
      <subfield code="b">spa</subfield>
    </datafield>
    <datafield tag="084" ind1=" " ind2=" ">
      <subfield code="a">922.112.1</subfield>
    </datafield>
    <datafield tag="100" ind1="1" ind2=" ">
      <subfield code="0">MAPA20080214043</subfield>
      <subfield code="a">Buzzell, Robert D.</subfield>
    </datafield>
    <datafield tag="245" ind1="1" ind2="0">
      <subfield code="a">Global marketing management</subfield>
      <subfield code="b">: cases and readings</subfield>
      <subfield code="c">Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett</subfield>
    </datafield>
    <datafield tag="250" ind1=" " ind2=" ">
      <subfield code="a">3rd ed</subfield>
    </datafield>
    <datafield tag="260" ind1=" " ind2=" ">
      <subfield code="a">Reading, Massachusetts</subfield>
      <subfield code="b">Addison-Wesley</subfield>
      <subfield code="c"> cop. 1995</subfield>
    </datafield>
    <datafield tag="300" ind1=" " ind2=" ">
      <subfield code="a">686 p.</subfield>
      <subfield code="c">24 cm</subfield>
    </datafield>
    <datafield tag="520" ind1=" " ind2=" ">
      <subfield code="a">Designing strategies for global competition -- Global marketing programs -- Organizing and controlling global marketing operations -- Special issues in global marketing</subfield>
    </datafield>
    <datafield tag="650" ind1="1" ind2="1">
      <subfield code="0">MAPA20080611477</subfield>
      <subfield code="a">Marketing internacional</subfield>
    </datafield>
    <datafield tag="650" ind1="1" ind2="1">
      <subfield code="0">MAPA20080555061</subfield>
      <subfield code="a">Management</subfield>
    </datafield>
    <datafield tag="650" ind1="1" ind2="1">
      <subfield code="0">MAPA20080623081</subfield>
      <subfield code="a">Globalización de la economía</subfield>
    </datafield>
    <datafield tag="650" ind1="1" ind2="1">
      <subfield code="0">MAPA20080571566</subfield>
      <subfield code="a">Casos prácticos</subfield>
    </datafield>
    <datafield tag="700" ind1="1" ind2=" ">
      <subfield code="0">MAPA20080145064</subfield>
      <subfield code="a">Quelch, John A.</subfield>
    </datafield>
    <datafield tag="700" ind1="1" ind2=" ">
      <subfield code="0">MAPA20080331115</subfield>
      <subfield code="a">Bartlett, Christopher A.</subfield>
    </datafield>
    <datafield tag="856" ind1=" " ind2=" ">
      <subfield code="y">MÁS INFORMACIÓN</subfield>
      <subfield code="u">mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A</subfield>
    </datafield>
  </record>
  <record>
    <leader>00000nxm a22000001n 4500</leader>
    <controlfield tag="001">MAPF20080229665</controlfield>
    <controlfield tag="003">MAPF</controlfield>
    <controlfield tag="004">MAP20070026510</controlfield>
    <controlfield tag="005">20080417204956.0</controlfield>
    <controlfield tag="008">0804170u    8   0001bbspa0080417</controlfield>
    <datafield tag="040" ind1=" " ind2=" ">
      <subfield code="a">MAP</subfield>
      <subfield code="b">spa</subfield>
    </datafield>
    <datafield tag="852" ind1=" " ind2=" ">
      <subfield code="a">MAP</subfield>
      <subfield code="9">022031</subfield>
      <subfield code="p">0000022031000</subfield>
      <subfield code="h">922.112.1-BUZ-GLO</subfield>
      <subfield code="c">MBA</subfield>
    </datafield>
  </record>
</collection>