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Transforming the insurance contact center customer experience

Recurso electrónico / Electronic resource
MAP20150032348
McNally, John
Transforming the insurance contact center customer experience / John McNally. — [S.l.] : Accenture, cop. 2015
Sumario: Insurers should, the author believes, be looking at how to integrate contact centers within the overall mix of marketing, sales and service; how to make them more efficient and effective; and how to optimize their role in a positive customer experience
1. Call centers . 2. Servicio al cliente . 3. Nuevas tecnologías de la información . 4. Estrategia empresarial . 5. Empresas de seguros . 6. Experiencia del cliente . I. Accenture . II. Title.