Why some Western insurance multinationals succeed in Asia while others struggle

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<title>Why some Western insurance multinationals succeed in Asia while others struggle</title>
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<abstract displayLabel="Summary">Mr Gordon Perchthold of Managing Across Asia shares preliminary research on the patterns that contribute to the success of Western multinationals in Asia, lessons drawn from secondary research of corporate histories and in-depth interviews with current and retired Chairpersons and CEOs. </abstract>
<note type="statement of responsibility">Gordon Perchthold</note>
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<topic>Mercado de seguros</topic>
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<topic>Multinacionales</topic>
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<topic>Empresas de seguros</topic>
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<geographic>Asia</geographic>
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<title>Asia insurance review</title>
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<publisher>Singapore : Ins Communications Pte Ltd., 2009-</publisher>
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<identifier type="issn">0218-2696</identifier>
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<text>02/11/2015 Número 11 - noviembre 2015 , p. 76-78</text>
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